Lady Premier combines elegant lines, ombré straps, and lab-grown diamonds in a collection that celebrates women’s role in Breitling’s history.

Breitling’s new Lady Premier collection draws clear inspiration from the 1940s Premier Fantaisies models. Back then, Willy Breitling turned the chronograph into more than a precision tool – he made it a fashion statement. Inspired by his wife Beatrice, he created some of the first chronographs designed specifically for women. Ever since, the brand has been linked to confident, charismatic women, both on-screen and off.

A new design language with feminine focus

The Lady Premier reinterprets the classic dress watch with elliptical cases, silk-like dials, and gradient-colored alligator leather straps. Colors range from Aubergine and Sage to Chocolate and Dove Grey, with an 18k gold version adding a more luxurious feel.

The 36 mm models are powered by the automatic Caliber 10 with approximately 42 hours of power reserve, while the smaller 32 mm versions feature the SuperQuartz™ Caliber 77 for maximum precision. Both are COSC-certified.

Diamonds and refined details

Every element has been carefully considered: diamonds cascade in organic curves from lugs to bezel, dials combine satin-soleil and circular brushing, and a new seven-row Chevron bracelet gives a feminine twist compared to the men’s Premier line. Minimalist numerals, lozenge-shaped hands, and a sculptural crown complete the jewelry-like look.

Responsible luxury

Breitling also highlights its use of traceable lab-grown diamonds and responsibly sourced gold. This ensures Lady Premier reflects the brand’s ongoing mission to work more sustainably with precious metals and stones.

Confidence on the wrist

With Lady Premier, Breitling takes a strong position in the women’s watch segment. The launch campaign features Meghan Roche and Shahed Elnakhlawy, showing how the watch fits naturally into a modern, confident lifestyle.

Lady Premier is a timepiece that combines elegance with personality – designed for women who want both precision and timeless style in one watch.