Fears launches Mim0sa – on sale for just 9 hours

Fears teams up with Studio Underd0g for the new Mim0sa from the 02Series, available exclusively for nine hours on October 23 at a price of €1,000.

British watchmaker Fears has joined forces with Studio Underd0g once again to launch the Mim0sa from its 02Series. The watch will only be available for a nine-hour window on October 23 before being discontinued permanently.

The Mim0sa stands out with its vibrant yellow dial inspired by the brunch cocktail of the same name. It features a brushed steel case and a grey suede strap, creating a stylish mix of vintage charm and modern simplicity.

Priced at €1,000, the watch will be sold exclusively via the official Fears website between 3 p.m. and midnight BST.

Collaboration between two British independents

Fears and Studio Underd0g have previously released joint editions that sold out quickly. Both brands share a playful design language, mixing traditional craftsmanship with bold colour choices.

According to Fears, the Mim0sa is a creative experiment inspired by the bright tone of a mimosa cocktail and the precision of fine watchmaking. The hand-finished dial surface changes its appearance depending on the light.

Sales are time-limited rather than quantity-limited. Once the nine-hour window closes, no more Mim0sa watches will ever be produced.

Available for a limited time only

Fears confirms that when the sale ends, the Mim0sa will never return. This makes it a rare opportunity for collectors who appreciate unique and short-lived releases.

The collaboration shows how smaller independent British watchmakers continue to challenge the big brands with imaginative and highly collectible timepieces.

The Mim0sa will go live on October 23 at 3 p.m. BST (4 p.m. Danish time) and disappear from the online store nine hours later.