MoonSwatch: From Hype to Collector’s Item
The MoonSwatch went from a global hype to a sought-after collector’s watch. Here’s why it still shapes the watch world in 2025 and what the future might hold.
When the MoonSwatch was launched in March 2022, it sparked a frenzy rarely seen in the watch industry. The collaboration between Swatch and Omega made the luxury icon Speedmaster accessible in a colorful new edition, crafted from bioceramic materials.
From queues to cult status
Launch day was marked by long lines outside Swatch boutiques in major cities worldwide. In several places, police had to intervene to control the crowds of eager buyers.
The MoonSwatch quickly sold out, and even though Swatch repeatedly emphasized that the collection is not limited, demand continues to exceed supply. On the secondary market, many variants still trade for well above retail.
A new entry point to Omega
For Omega, the MoonSwatch was more than just a collaboration. The model made the brand relevant to a younger audience that previously might not have been able to afford a Speedmaster. Many now view the MoonSwatch as a “gateway” to owning a true Omega.
The project also sparked debate. Critics argue that it risks diluting the Speedmaster’s prestige, while others see it as a masterstroke that keeps the icon in the spotlight.
MoonSwatch today
In 2025, the MoonSwatch remains a permanent fixture in Swatch boutiques, though availability still varies from country to country. New colorways and special editions have kept interest alive, and many collectors aim to complete the entire series.
Today, the MoonSwatch is more than a fashion statement. It’s an example of how a collaboration can shake up the entire industry while adding a fresh chapter to one of watchmaking’s most iconic designs.
