Swatch launches new watch series with multiple Simpsons models
Swatch has introduced a new watch series where several models celebrate The Simpsons through colourful design, graphics and recognisable motifs from the television universe.
Swatch and The Simpsons are presenting a new watch series consisting of multiple models inspired by the popular animated show. The Swatch Simpsons series brings characters such as Homer and Marge Simpson to the wrist, with graphics and colour playing a central role.
The series is designed as a collection rather than a single release. Each model has its own motif and visual identity, while sharing a common design approach where illustrations cover the dial, case and strap.
One of the watches in the series features Homer and Marge Simpson in a close embrace. The artwork extends from the dial onto the case and strap, creating a cohesive visual expression rather than a traditional watch layout.
The cases measure 41 millimetres and are made from bio-sourced plastic. The size places the models in a unisex category suitable for both everyday wear and collecting.
The dials are dominated by illustrations, while hands and hour markers are kept simple. This ensures that The Simpsons characters remain the focal point instead of a classic dial structure.
Swatch and The Simpsons as a watch series
Swatch has previously launched collections based on art and pop culture. The Simpsons series follows the same approach, where each model functions as part of a broader narrative rather than as a standalone luxury watch.
The motifs vary between models and allow room for humour and recognisable moments from the series. This makes the collection appealing to both The Simpsons fans and collectors of character-driven watches.
All watches in the series are powered by quartz movements. This ensures low maintenance and places emphasis on design, accessibility and daily usability rather than mechanical complexity.
Water resistance is rated for everyday use, making the watches suitable for daily wear without targeting sports or diving purposes.
An accessible series for collectors and fans
The price of the models in the Simpsons series is listed at 115 US dollars per watch, corresponding to approximately 105 euro. This places the collection at the more accessible end of licensed collaborations.
For collectors, the series offers the option to choose a single favourite or build a complete collection with multiple characters and designs. This strengthens the appeal as a collectible concept.
The Swatch Simpsons series demonstrates how watch design can function as a pop culture format. The collection positions itself clearly as a design project, where storytelling, graphics and recognisability take priority over technical complications.
