TAG Heuer Monaco Gulf in new limited edition
TAG Heuer launches the Monaco Chronograph x Gulf in lightweight titanium, featuring the iconic blue and orange stripes that celebrate 1970s motorsport and the brand’s historic partnership with Gulf.
The TAG Heuer Monaco Chronograph x Gulf in titanium highlights the brand’s deep connection to motorsport. Released as a limited edition, the model pays tribute to the 1970s Monaco design, made famous on the wrist of Steve McQueen in the film Le Mans.
The partnership between TAG Heuer and Gulf spans several decades. The oil company’s blue and orange racing stripes have become a symbol of both motorsport heritage and classic watch design. With the latest edition, TAG Heuer continues this legacy by combining vintage aesthetics with modern materials.
The watch measures 39 mm and is crafted in lightweight titanium, making it comfortable on the wrist. Inside, it houses an automatic chronograph movement that underscores TAG Heuer’s technical expertise. The blend of durability and precision has ensured Monaco’s place as one of the brand’s most recognizable sports watches.
The vertical Gulf stripes are integrated into the dial, which also features contrasting white subdials. The color combination reinforces the link to iconic racing liveries and strengthens Monaco’s status as a true motorsport icon.
Monaco and Steve McQueen
First introduced in 1969, the Monaco was among the earliest automatic chronographs on the market. The model achieved worldwide fame in 1971 when Steve McQueen wore it in Le Mans, cementing the connection between the watch and endurance racing.
What set the Monaco apart was its distinctive square case, which broke with the tradition of round sports watches at the time. Since then, the Monaco has been reissued in numerous variations, often in limited numbers, and remains a cornerstone of TAG Heuer’s collection.
With the Gulf edition, the brand once again emphasizes its racing DNA. For collectors, it is precisely such limited runs as the Chronograph x Gulf that keep the Monaco among the most sought-after Swiss sports watches.
Price and availability
The TAG Heuer Monaco Chronograph x Gulf in titanium is being released as a limited edition with a price of approximately 10,000 EUR (around 74,000 DKK). It is clearly aimed at collectors and enthusiasts looking for a distinctive piece of horological history.
With its blend of historic colors, contemporary materials and racing tradition, the Monaco Gulf is positioned as a compelling choice for those who associate watch design with the golden era of motorsport.
